Start with the decision
Define the business question, evidence and constraints before deciding which platform or workstream is required.
About CH Consulting
Independent advice for decisions that cross technology, data and the boardroom.
CH Consulting was built for organizations that do not need another implementation vendor. They need a senior, independent perspective on the decisions that determine whether complex digital programs create durable commercial value.
Discuss a strategic priorityOur point of view
Technology is rarely the hardest part of transformation.
Enterprise programs underperform when architecture, measurement, incentives and ownership are designed separately. A technically correct platform decision can still fail commercially when the operating model around it is weak.
Our role is to connect those decisions before they become expensive dependencies — and to keep them connected as the program moves from strategy into execution.
How we work
Independent by design.
Advice is evaluated against business value, operating reality and governance — not a preferred technology sale.
Keep the commercial case visible
Architecture and measurement choices are continually tested against value, cost, risk and organizational capacity.
Make ownership explicit
Governance, decision rights and escalation paths are treated as part of the design — not an implementation afterthought.
Stay vendor-neutral
Technology choices are assessed on fit and trade-offs rather than on implementation incentives or reseller economics.
Founder
Felipe Chaxim
MarTech · Measurement · Monetization · Program OversightOperator experience
Advisory shaped by working inside the systems being redesigned.
Felipe's background spans in-house marketing-technology leadership and consulting across enterprise marketplaces, e-commerce and privacy-sensitive environments.
That operator perspective matters because recommendations must survive beyond the strategy deck: they need to work across product, marketing, analytics, data engineering, legal, finance, agencies and technology vendors — often across multiple markets at once.
CH Consulting therefore works comfortably at two levels: the executive decision and the technical reality underneath it.
Discuss a strategic priorityWhere we are most useful
High-consequence decisions with cross-functional dependencies.
CH Consulting is most valuable when the challenge is too interconnected for a single platform, agency or functional team to solve in isolation.
Before a major MarTech or data-platform decision
When leadership needs an independent target state, vendor criteria and operating-model view before committing budget.
When performance evidence no longer aligns
When platform attribution, analytics, experiments, MMM and finance produce different answers to the same investment question.
Before scaling a new revenue capability
When retail media or publisher monetization requires commercial, technical and measurement foundations to be designed together.
When a strategic program needs independent oversight
When delivery spans multiple functions and leadership needs a senior layer that can challenge assumptions and protect the business case.
Independent strategic perspective
The best time to challenge a complex decision is before the organization becomes committed to it.
If you are evaluating a platform, measurement model, monetization capability or transformation program, we can start with the decision rather than a predefined scope.
Start a strategic conversation