About CH Consulting
Strategic Advisory for Digital Infrastructure and Revenue Systems
CH Consulting provides independent strategic advisory to organizations navigating complex digital infrastructure decisions.
Our work focuses on aligning MarTech architecture, performance measurement frameworks, and monetization systems with commercial outcomes.
Many digital transformation initiatives underperform not because of technology limitations, but because structural alignment is missing between strategy, governance, and measurement. Our role is to support leadership teams in making infrastructure decisions that are commercially sound, operationally sustainable, and aligned with long-term growth.
Our Focus
Modern digital organizations rely on increasingly complex marketing technology ecosystems. Overlapping platforms, fragmented data flows, and unclear ownership structures often reduce the effectiveness of these investments.
We support organizations in evaluating and structuring MarTech environments to ensure:
Clear data and integration architecture
Sustainable platform governance
Vendor ecosystem alignment
Measurement-ready infrastructure
The objective is not simply technology adoption, but technology that supports decision-making and revenue growth.
As digital ecosystems expand, organizations require measurement frameworks capable of supporting capital allocation decisions across channels.
Our advisory work focuses on developing measurement approaches that integrate:
Marketing Mix Modelling (MMM)
Performance marketing measurement
Cross-channel attribution frameworks
Experimentation and incremental testing
The goal is to create measurement systems that leadership teams can rely on for strategic budget allocation, rather than fragmented reporting outputs.
Many organizations are exploring new revenue streams through digital monetization initiatives such as retail media networks, data products, and performance-driven acquisition models.
These initiatives require careful alignment between commercial strategy, operational capacity, and measurement discipline.
We support organizations in structuring monetization initiatives by addressing:
Revenue model design
Monetization governance frameworks
Inventory and demand alignment
Measurement and reporting infrastructure
Sustainable monetization requires systems and governance, not only technology deployment.
Experience Across Complex Digital Environments
Our advisory work draws on experience across organizations operating in environments where digital infrastructure plays a central commercial role.
These include:
Marketplace platforms and platform ecosystems
E-commerce and omnichannel retail organizations
Regulated digital industries, including pharmaceutical and gaming sectors
Performance-driven digital businesses operating at scale
These environments require structured approaches to governance, compliance, and commercial accountability, particularly when infrastructure decisions affect revenue generation.
Our approach is intentionally structured and independent.
We typically support leadership teams in situations where organizations are:
Evaluating or restructuring MarTech infrastructure
Implementing advanced measurement frameworks such as MMM
Aligning digital systems with commercial objectives
Launching or scaling monetization initiatives
Navigating complex vendor ecosystems and technology investments
Rather than operating as an implementation vendor, our role is to provide independent strategic perspective that enables organizations to make better long-term infrastructure decisions.
Execution support can follow where appropriate, but the focus of our work remains strategic clarity before operational complexity.
Independent Perspective
CH Consulting operates as a boutique advisory practice.
This structure allows us to remain independent from technology vendors and platform incentives, ensuring that recommendations are driven by commercial outcomes rather than implementation interests.
Our work is best suited for organizations where infrastructure decisions carry meaningful implications for:
Revenue performance
Operational scalability
Governance and compliance
Long-term technology strategy
In addition to advisory engagements, we publish structured perspectives on topics such as:
MarTech transformation strategy
Marketing Mix Modelling and measurement frameworks
Digital monetization and Retail Media infrastructure
These insights are available in our Insights section and reflect the themes we encounter most frequently in enterprise digital environments.
Our Founder
CH Consulting was founded by Felipe Chaxim, a digital infrastructure and MarTech advisor specializing in enterprise measurement frameworks, marketing technology architecture, and revenue systems.
His advisory work focuses on aligning digital platforms, measurement frameworks, and monetization systems with commercial outcomes across complex digital ecosystems.
