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Independent strategic advisory

Digital infrastructure decisions that stand up at board level.

We advise leadership teams on MarTech architecture, marketing measurement, monetization and privacy-first data infrastructure — turning complex technology choices into clear commercial decisions and governed execution.

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Complex digital environments Marketplaces E-commerce Regulated industries Multi-market programs

When we are brought in

When the decision is bigger than the platform.

The hardest digital programs are rarely blocked by a lack of tools. They are blocked by competing incentives, unclear ownership, fragmented measurement and decisions made without an enterprise operating model.

01

Architecture has outgrown the operating model

Platforms overlap, ownership is unclear and data flows no longer reflect how the business needs to operate.

02

Marketing performance has multiple versions of truth

Platform attribution, analytics, MMM and finance disagree — making investment decisions harder to defend.

03

A new revenue model needs enterprise foundations

Retail media or monetization ambition is moving faster than governance, inventory, measurement and commercial operations.

04

AI ambitions expose weak data foundations

Consent, lineage, activation boundaries and measurement logic need to be made explicit before automation scales risk.

05

A transformation program needs senior alignment

Product, marketing, data, technology, legal and finance need a common decision framework and visible accountability.

Advisory capabilities

Four disciplines. One commercial system.

We connect architecture, measurement, monetization and governance so each decision reinforces the others rather than creating another silo.

01Architecture

MarTech & Data Architecture

Vendor-neutral assessment and target-state design across platforms, data flows, activation and governance.

  • Ecosystem rationalization
  • CDP & activation architecture
  • Vendor evaluation
  • Governance & ownership
02Measurement

MMM, Incrementality & Performance Measurement

Measurement systems designed for capital allocation — not simply reporting consistency.

  • MMM readiness & operating model
  • Incrementality frameworks
  • Attribution governance
  • Budget allocation logic
03Revenue

Monetization & Retail Media

Commercial and technical foundations for scalable media and data-led revenue models.

  • Revenue model design
  • Publisher-side ad-tech
  • Inventory & demand alignment
  • Measurement & margin governance
04Governance

Privacy-First & AI-Ready Infrastructure

Governed customer-data architecture that supports AI and activation without treating compliance as an afterthought.

  • Consent-aware architecture
  • Data lineage & activation boundaries
  • AI use-case readiness
  • Privacy-conscious measurement

Cross-functional leadership layer

Executive Program Oversight

Senior advisory across product, marketing, data, technology, finance and compliance — keeping complex programs tied to the commercial case, governance model and accountable decisions.

View the full advisory scope

What changes at leadership level

From digital complexity to an investable, governable plan.

01

Investment clarity

Technology and media decisions linked to commercial priorities and measurable value.

02

Decision-grade measurement

A clear hierarchy between operational signals, experiments, MMM and financial outcomes.

03

Governed execution

Defined ownership, decision rights and escalation paths across functions and vendors.

04

Lower transformation risk

Fewer disconnected workstreams, clearer dependencies and stronger executive visibility.

How we engage

Senior involvement without a consulting pyramid.

Engagements are structured around the decision the organization needs to make — from focused diagnosis through roadmap design and ongoing executive oversight.

01

Strategic Diagnostic

Rapid assessment of the commercial objective, architecture, measurement model, governance and material risks.

Best for:

Leadership teams that need an independent view before committing budget or selecting a direction.

02

Advisory Roadmap

Target-state design, prioritization, decision framework, dependencies and governance model translated into an executable plan.

Best for:

Organizations preparing for transformation, vendor selection or a new measurement / monetization capability.

03

Executive Oversight

Ongoing senior advisory through delivery — challenging assumptions, resolving cross-functional friction and keeping the program anchored to outcomes.

Best for:

Complex programs where leadership wants experienced independent oversight without adding another implementation layer.

Felipe Chaxim, founder of CH Consulting

Founder-led advisory

Felipe Chaxim

MarTech · Measurement · Monetization

Operator perspective

Built for executives who need an experienced view, not another implementation sales cycle.

CH Consulting combines strategic advisory with hands-on understanding of enterprise marketing technology, measurement and revenue systems. Recommendations remain technology-agnostic and are evaluated against commercial value, operating reality, governance and long-term scalability.

About CH Consulting

Executive perspectives

Thinking for the decisions behind the dashboard.

Our Insights examine the structural decisions behind MarTech transformation, capital allocation, experimentation, privacy and monetization.

Explore all insights

A useful first conversation

If the challenge crosses technology, measurement and organizational boundaries, it is probably worth discussing.

We work best where the decision carries meaningful commercial, operational or regulatory consequences and leadership needs an independent view before complexity compounds.

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