Our Work
01
Marketing Channel Mix Assessment
Strategic planning
Media Channel Mix evaluation
Data models generally output biased results, either caused by skewed data or the calibration phase didn’t take into account key business or user behaviour characteristics that don’t translate into data points.
- Data assessment
- User behaviour analysis
- Data cleansing recommendations
- Diminishing returns testing framework
- Channel mix assessment
02
Digital Experience
Platform integration
Tracking for Marketing Platforms
Properly tagging and identifying your campaigns is key for meaningful insights. One missed UTM link and all your campaign efforts are invisible.
- GTM campaign tagging
- Google Ads
- Google Analytics
- Meta (CAPI)
- And more...
03
Data Readiness Assessments
Analysis & Business reports
Business Intelligence
The key for a successful campaign is knowing when increasing or decreasing its spend. With a complete, top to bottom key performance indicators view, you can make changes backed that are backed up by data.
- Data querying
- Data classification
- Dashboarding
- Build your datalake
- Identifying KPIs
Data Strategy
A complete and robust data strategy, will put you ahead of most in the any industry. Companies struggle to navigate the web/app tracking seas, which results in poor business decision and years of suppressed growth.
- Current tracking assessment
- Recommendations
- Server Side Tracking
- Lead tracking quality
- Invalid traffic assessment