Case Studies
01
Portfolio
Project goal: Create a data-driven cross channel media plan using both online and offline user acquisition and re-engagement mediums, allocating the marketing budget effectively for the best ROAS.
Solution: Extensive data consolidation and cleansing, and analysis. Deep dive on business logic and requirements, producing a solid set of business rules to be applied to the model. On going stakeholder management and weekly alignments to ensure the project flow.
Impact: Wiser execution of campaign, and budget allocation, as well as an enhanced understanding of own business data and dynamics.
02
Portfolio
Project goal: Create a Media Plan Budget Tracker for the Marketing teams to deliver the planned strategy and monitor campaign delivery on a daily basis.
Solution: Data consolidation, cleansing, and analysis. Deep dive on channels and campaign logic, as well as understanding the goals behind the existing Media Plan.
Impact: Holistic view of campaign execution and fast reaction time to any change or disruption in campaign delivery conditions.
Project goal: Understand what is the key factors that make the business KPIs move, enabling informed investments decisions and pulling the right strings in product and marketing, allowing for magnified impact of company wide operations.
Solution: Deep dive on product offerings, product quality, marketing campaigns setup and cross team ways of working.
Impact: Improved understanding of product and a better organisational structure, where teams are aware of each other, enabled wiser marketing investments.
