Case Studies

02

Portfolio

Media Plan - Budget Tracker for Marketing

Project goal: Create a Media Plan Budget Tracker for the Marketing teams to deliver the planned strategy and monitor campaign delivery on a daily basis.

Solution: Data consolidation, cleansing, and analysis. Deep dive on channels and campaign logic, as well as understanding the goals behind the existing Media Plan.

Impact: Holistic view of campaign execution and fast reaction time to any change or disruption in campaign delivery conditions.

Benefits of Having a Media Plan Budget Tracker

1. Report Your Campaign Delivery Status to Key Stakeholders Promptly

Marketing teams must regularly update stakeholders on campaign performance. A budget tracker provides real-time visibility into budget spending, allowing teams to generate accurate reports instantly and ensure that stakeholders stay informed without delays.

2. Rapidly Act on Changes in Campaign Delivery Conditions

Market conditions can shift quickly—ad costs fluctuate, audience behaviors evolve, and platform policies change. A dynamic budget tracker enables marketing teams to respond immediately by adjusting spend allocation, avoiding over- or under-spending, and keeping campaigns on track.

3. Reduce Human Errors and Communication Failures

Miscommunication, spreadsheet errors, and miscalculations can significantly impact budget allocation. A well-structured budget tracker minimizes manual data handling, reducing the risk of overspending, underfunding, or reporting discrepancies.

4. Keep Track of Changes to the Original Plan

Marketing strategies often evolve throughout the year. Without a structured tracking system, it’s easy to lose sight of budget reallocations. A budget tracker records all modifications, ensuring a clear audit trail and enabling teams to review past changes for strategic planning.

5. Apply Changes Instantly & Maintain Budget Accuracy

A dynamic budget tracker allows teams to adjust allocations and see the updates reflected immediately. Whether reallocating funds between campaigns or adjusting daily spend limits, the system ensures that changes are implemented seamlessly, maintaining financial accuracy.

6. Ensure Daily Campaign Pacing with Recommended Budget Allocation

One of the biggest challenges in digital marketing is maintaining daily budget pacing. A budget tracker can automatically calculate recommended daily spend amounts based on budget depletion percentage, ensuring that campaigns run smoothly and meet performance goals without running out of funds prematurely.