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Service Packages

Whether you need data assessment for Media Mix Modelling (MMM), advanced attribution modeling, KPI strategy development, or real-time marketing spend tracking, we provide expert guidance to drive data-driven decision-making and maximize ROI.

From Google & Facebook Ads optimization to GA4 and GTM implementation assessments, our packages are designed to enhance your marketing measurement, forecasting, and performance tracking.

1. Data Assessment for Media Mix Modelling (MMM)

A comprehensive evaluation of data readiness for MMM, ensuring high-quality inputs for accurate modelling. Includes data source validation, transformation, and structuring to optimize modeling efficiency. Extensions:

  • Pre-Modelling Experiment Preparation & Implementation – Design and execute controlled experiments to improve model calibration.
  • Attribution Model Solution Discovery & Implementation – Identify and deploy the best attribution model (Multi-Touch, MMM, or custom) to enhance marketing performance insights.
2. KPI Selection & Strategy Package

Strategic definition of marketing KPIs tailored to business objectives, ensuring alignment between performance tracking and decision-making. Includes stakeholder workshops.

3. Data Cleansing & Enhancement – Discovery & Advisory

Identify and resolve inconsistencies, missing data points, and integration issues to enhance data quality. Recommendations on enrichment strategies for more accurate marketing analytics.

4. Media Plan Forecasting Based on First-Party Data

Utilizing historical performance and predictive analytics to build a data-driven media plan that optimizes budget allocation and maximizes ROI.

5. Marketing Spend Tracker

A real-time budget monitoring solution that provides full transparency on marketing investments and spend efficiency. Extensions:

  • Media Plan Execution Tracker (Budget Pacing) – Monitor planned vs. actual spend to prevent budget overruns and ensure optimal pacing.
6. Online Marketing Performance Dashboard

A centralized reporting solution aggregating data from multiple digital marketing channels, offering a clear overview of campaign performance, trends, and optimization opportunities.

7. Google Ads Dashboards & Optimization Suite

Custom-built dashboards providing detailed insights into Google Ads performance, campaign efficiency, and ROAS. Extensions:

  • Google Ads Conversion Tracking Implementation – Ensure accurate measurement of conversions across channels.
  • Google Ads Audience Building & Segmentation – Develop data-driven audience strategies for improved targeting and personalization.
8. Facebook Ads Performance & Optimization Suite

Comprehensive reporting and analytics for Facebook Ads performance, tracking conversions, and optimizing audience segmentation. Extensions:

  • Facebook Ads Conversion Tracking Setup – Proper tracking of conversions across web and app channels.
  • Facebook Ads Conversions API (CAPI) Implementation – Server-side event tracking for improved attribution and data accuracy.
  • Facebook Ads Audience Building & Retargeting – Strategic audience segmentation for enhanced targeting and campaign effectiveness.
9. Google Search Console vs. Google Ads Monitoring

Cross-analysis of organic (SEO) and paid (SEA) performance to identify synergies, optimize search strategies, and allocate budgets effectively.

10. Google Analytics 4 (GA4) Implementation Assessment

A thorough evaluation of GA4 setup to ensure accurate tracking, event structuring, and meaningful reporting that aligns with business goals.

11. Google Tag Manager (GTM) Implementation Assessment

Comprehensive audit of GTM configurations, tag firing accuracy, and compliance (GDPR, CCPA) to optimize data collection and marketing measurement.

12. Adjust (Mobile Measurement Partner) Implementation Assessment

A structured review of Adjust setup, ensuring proper attribution tracking for mobile app campaigns and optimizing data accuracy for user acquisition analysis.

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